"Storytelling is often the best way for leaders to communicate with people they are leading. Why?"

No dia 20 de Junho de 2013, publicámos no Facebook, no mural do Projeto Memória :

"Storytelling is often the best way for leaders to communicate with people they are leading.

Why? It is inherently well adapted to handling the most intractable leadership challenges of today – sparking change, communicating who you are, enhancing the brand, transmitting values, creating high-performance teams, sharing knowledge, taming the grapevine, leading people in to the future."
Steve Denning

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