quarta-feira, 15 de junho de 2011

Projecto Memória - ferramenta estratégica de comunicação corporativa - notas soltas (11)

Frases de Steve Denning que gostei:

"Storytelling is more than an essential set of tools to get things done: it’s a way for leaders – wherever they may sit – to embody the change they seek. Rather than merely advocating and counter-advocating propositional arguments, which lead to more arguments, leaders establish credibility and authenticity through telling the stories that they are living. When they believe deeply in them, their stories resonate, generating creativity, interaction and transformation."

Abraços saudáveis

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