sexta-feira, 17 de junho de 2011

Projecto Memória - ferramenta estratégica de comunicação corporativa - notas soltas (12)

Frases de Steve Denning que gostei:

Storytelling is often the best way for leaders to communicate with people they are leading. Why? It is inherently well adapted to handling the most intractable leadership challenges of today – sparking change, communicating who you are, enhancing the brand, transmitting values, creating high-performance teams, sharing knowledge, taming the grapevine, leading people in to the future.

Abraços saudáveis

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