sexta-feira, 6 de janeiro de 2012

"Why We Need Storytellers at the Heart of Product Development "


Publiquei hoje no Facebook, no mural do Projeto Memória :


Sintam bem, as potencialidades do Projeto Memória nas empresas!


"The impact to story in business is that, "like design, it is becoming a key way for individuals and entrepreneurs to distinguish their goods and services in a crowded marketplace." If you want your product to be heard by consumers, it must be rooted in a story that consumers can emotionally connect with."


Para ler o artigo completo, clique aqui .


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