"If your brand can fit a story line your customer is telling themselves your brand can get integrated into customers life."

Publiquei hoje no Facebook, no mural do Projeto Memória :

Através de histórias (memórias) inspiradoras, os seus clientes terão um sentimento de pertença muito maior, gerando uma natural maior fidelização aos produtos/serviços da respectiva marca/empresa!

“If your brand can fit a story line your customer is telling themselves your brand can get integrated into the customers life. Your brand story then is the small communication that transports the customer to think of their own story.” Mark Lightowler

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