sexta-feira, 9 de março de 2012

Você precisa conhecer Joseph Kony, o maior criminoso do mundo! - um exemplo de storytelling aplicado a uma causa...

Publicamos na quarta feira no Facebook, no mural do Projeto Memória :
Você precisa conhecer Joseph Kony, o maior criminoso do mundo!
Invisible Children’s KONY 2012 campaign aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice. In this case, notoriety translates to public support. If people know about the crimes that Kony has been committing for 26 years, they will unite to stop him.
Secondly, we want Kony to be famous so that when he is stopped, he will be a visible, concrete example of international justice. Then other war criminals will know that their mass atrocities will not go unnoticed or unpunished.
Saiba mais neste vídeo, clicando aqui
Abraços saudáveis

Nenhum comentário: