"For listed companies, corporate storytelling is about showing investors why they should bet on you."

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"The challenge for public companies
For public companies, effective corporate storytelling is especially important. Investors put a price tag on them every day, and so goes their cost of capital, investment return and growth.
The stock market can be brutal and unforgiving. It minces no words. But it's arguably the most honest barometer of a company's future prospects. For listed companies, corporate storytelling is about showing investors why they should bet on you." Cary Brazeman

 

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