"The Unequivocal Connection Between Social Media and Storytelling: Why We Need Myths"

Publiquei no Facebook, no mural do Projeto Memória :

"We now know a little about everything, but nothing about anything."

acredito que esta realidade, acentue a necessidade das empresas resgatarem e partilharem as suas histórias (memórias) inspiradoras, para atraírem e reterem os seus públicos-alvo (clientes, colaboradores, comunidade,...)

"Social media and our behaviors are not going away. We will adapt to it as new technology and new demands evolve. Not surprisingly, fairy tales are not going away either. With big budget movies like “The Wizard of Oz,” “The Hobbit,” and Maleficent in the works, and the recent successes of book series like “The Hunger Games”, we will see more and more of this connective storytelling. We require something to ground us. These common stories – myths, fairy tales, fantasy – all have those connective elements and bring us together in a very human way."

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