"Your Story Is Your Marketing Strategy"

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"Your Story Is Your Marketing Strategy

Even small businesses can create powerful, meaningful, sincere branding messages.

Companies are always trying to create the perfect marketing tools--tools that will make brand history, generate buzz for products, and earn those products an unshakeable spot in customer's lives. Large companies have the luxury of throwing thousands of advertising dollars into marketing budgets, but small companies rarely can. I have found that the most powerful marketing device a small company can develop is its story."

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