Publiquei no Facebook, no mural do Projeto Memória :
Porque as histórias ajudam a vender, vale a pena ler este artigo!
"Your Story Is Your Marketing Strategy
Even small businesses can create powerful, meaningful, sincere branding messages.
Companies are always trying to create the perfect marketing tools--tools that will make brand history, generate buzz for products, and earn those products an unshakeable spot in customer's lives. Large companies have the luxury of throwing thousands of advertising dollars into marketing budgets, but small companies rarely can. I have found that the most powerful marketing device a small company can develop is its story."
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