"The short answer is that storytelling is useful in far more situations than most leaders realize. The five most commonly used are probably these: inspiring the organization, setting a vision, teaching important lessons, defining culture and values, and explaining who you are and what you believe.”

No dia 12 de Setembro de 2012, publicámos no Facebook, no mural do Projeto Memória :

“How do companies make storytelling part of their leadership practices?

Some of the most successful companies in the world use storytelling very intentionally as a leadership tool. Organizations like Microsoft, Motorola,Berkshire Hathaway, Saatchi & Saatchi, Procter & Gamble, NASA, and the World Bank are among them. They do this in several ways.

Some have a high level corporate storyteller who’s job it is to capture and share their most important stories.

In what ways can storytelling help leaders be more effective?

The short answer is that storytelling is useful in far more situations than most leaders realize. The five most commonly used are probably these: inspiring the organization, setting a vision, teaching important lessons, defining culture and values, and explaining who you are and what you believe.” 

Paul Smith , Director of Consumer & Communications Research atProcter & Gamble

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