Publiquei no Facebook, no mural do Projeto Memória :
Mais um testemunho interessante, sobre a importância das empresas resgatarem, criarem e partiharem as suas histórias!
"It may be easier to put together a powerpoint presentation than craft up an exciting narrative, but as any storyteller will tell you, a little extra time and brainpower is definitely worth the payoff. With so many other start-ups competing for customers, funding, and quality employees, a good story will help set your company apart. So if you want your start-up to live happily ever after, make storytelling a tradition at your company."
Clique aqui para acessar o artigo completo.